VIE - Operations & Marketing Coordinator - Hermès Perfume and Beauty - Miami (M/W)

This position is a V.I.E, the conditions to apply are the following one :
- Be aged between 18 and 28
- Be French or citizen of the European Economic Area (EEA)

Position Overview & Objective:

Within the Americas teams, the VIE supports both Marketing & Operations departments.

He/She closely collaborates with the Demand Planner across the full novelties cycle, from forecast preparation to launch follow-up.

The Operations & Marketing Coordinator plays a key role in ensuring seamless execution of Marketing  initiatives, supporting physical channels through store openings, visual merchandising, visual rotations, brand visibility and assortment. 

This position serves as a business coordinator, driving cross-functional projects, between Operations and Marketing teams at a regional and global level (Demand Planners & the Market Supply Coordinator and Marketing teams in Paris).
Regional scope for Americas: Local Market and Travel Retail USA + Latin America + Caribbean.

Job Description

1. OPERATIONS

Novelties Forecast Support (4 annual cycles)

The VIE supports the end-to-end forecasting process for new product launches across four annual cycles (2 Fragrances and 2 Beauty).

• Build client forecasting files integrating analytical features based on historical benchmarking

• Consolidate, review, and analyze clients outputs 

• Partner with Area Managers to understand underlying assumptions and strengthen forecast reliability

• Support the preparation of regional forecast presentation to top management and participate in alignment and challenge sessions with HQ and global teams

• Integrate validated forecasts into tracking tools and manage ongoing updates (launch delays, cancellations, volume revisions)

Novelties Follow-up

The VIE owns the day-to-day coordination and monitoring of new product launches across the region and acts as a key interface between regional teams (Sales, Sales Administration, Marketing) and HQ.

• Act as the primary point of contact between regional teams and HQ for all novelties forecasting and adjustment topics

• Coordinate with HQ Demand Planners to ensure continuous alignment of forecasts 

• Manage all forecast updates through request submission to HQ, including: 

  • Additional demand requests

  • Client releases

  • Reallocation of quantities across clients or markets

• Liaise with HQ Market Coordinators to anticipate product risks, alerts, and supply constraints

• Monitor post-launch performance versus forecast and proactively engage stakeholders in case of deviations

• Lead continuous improvement initiatives, including: 

  • Migration of tracking tools into Power BI

  • Optimization of Beauty PLV tracking processes

Transversal Missions

The VIE also contributes to broader operational planning and reporting processes.

• Own the punctual forecasts end-to-end, and support the POSM catalog forecast:

  • Structure the calendar

  • Build forecasting files

  • Coordinate with stakeholders (Marketing, Sales, Training, Clients)

  • Analyze outputs and submit to HQ within deadlines

• In partnership with the Demand Planning Manager and the Sales Administrators, prepare and present the monthly operations meeting to the regional team (achievement on novelties, supply information, forecast calendar). Share monthly minutes and follow up on post-meeting action items with the team

• Contribute to building and maintaining reporting and support tools for the team

• Provide ad hoc support to the Finance & Operations team

1. MARKETING

Visual Merchandising:
Lead Travel Retail Americas visual rotations, including:

• Build the Visual Rotation Calendar for all TR Americas (Generic + PS doors)
• Propose a montage of the Visual Rotations per main PS door (launches, KCPs)
• Forecast visual proofs
• Send visual proofs to our providers and main clients
• Be the warrant of the quality of each visual produced 
• Visuals orders, approval, production, shipment coordination, and installation coordination
• Visuals Budget Follow-up

Manage Visual merchandising execution, including:

• Creation and update of planograms for Personalized Doors
• Manage to work with the IWD program
• Work on assortments in collaboration of the Marketing and Commercial Team
• Oversee office visual rotations, ensuring consistency with Creation Calendar and brand guidelines

Trade Marketing: 

• Develop and manage Trade Plans for selected countries in Central America and Latin America, in coordination with the Marketing Director and Marketing Executive, based on business needs
• Lead store activation projects for selected markets, including: Animation proposal - production – shipment – installation
• Animations Budget Follow-up

Purchase order:

• Place and manage all purchase orders related to assigned visual rotations and trade marketing activations as well as Color proofs and VM kits

Reporting: 

• Work closely with the Marketing team in the preparation of regional reports: Launches, Monthly reports, Quarterly reports

Seminars: 

• In the case a seminar is organized in the region: support the Marketing team in the organization and visibility. 

Position Requirements

• Experience in demand planning or a related planning role, ideally with a consumer or luxury goods brand, a distributor, or a retailer

• Master’s degree in Supply Chain, Business, Management or equivalent

• Advanced Excel skills required (data handling, pivot tables); Power BI knowledge required

• Ability to adapt communication to different stakeholders: HQ, regional teams, and management

• Strong interpersonal, partnership and collaboration skills

• Rigorous, detail-oriented and proactive

• Expertise in Project Management including excellent multi-tasking, prioritization, and organizational skills

• Experience working in a fast-paced environment with constant changes 

• Curious about products, client behaviors, competitive landscapes

• Fluency in English and French required, Spanish is a plus

Notre métier : création, production et distribution des Parfums, des produits dérivés parfumés et de la Beauté.

Plus de 700 collaborateurs répartis sur plusieurs sites en France (dont Paris et le site industriel du Vaudreuil) et à l’International.

Une distribution déployée au travers de 15 000 points de vente dans le monde dont 450 magasins Hermès et Espaces Personnalisés Hermès Parfum et Beauté.

Une stratégie ambitieuse de croissance avec le développement de la Beauté, la mise en place de nouveaux modèles de distribution et de nouveaux schémas industriels.

Le site industriel du Vaudreuil (27) assure depuis sa création en 1977 le développement des packs, la formulation, la production et le conditionnement des parfums et produits dérivés parfumés d’Hermès Parfum et Beauté ainsi que le management de la qualité et l’ensemble des étapes de la supply chain jusqu’à la livraison chez nos clients. Environ 351 salariés travaillent à date sur le site.

L’établissement de Paris regroupe environ 240 collaborateurs (y compris les chefs de secteurs en régions et les équipes de vente des espaces personnalisés) : développement des collections, communication, direction internationale et développement opérationnel, visual merchandising, merchandising, animations, formation internationale, opérations, e-commerce, finance, IT, RH...

A date, environ 130 salariés sont répartis à l’international : Allemagne, Belgique, Hollande, Royaume-Uni, Italie, Espagne, USA, Canada, Hong Kong, Chine, Emirats Arabes Unis.

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